Amouage is bringing its newest fragrance, Love Hibiscus, to Nobu Hotel Marbella through an exclusive month-long summer residency that transforms the hotel’s adults-only Nobu Pool into an immersive fragrance experience.
Running until June 15, the collaboration marks the first partnership between Nobu Hotel Marbella and a luxury perfumery house, creating a curated poolside activation inspired by the fragrance’s scarlet-red palette and gourmand notes.
The residency incorporates hibiscus-themed details throughout the property, including red loungers and umbrellas, a signature hibiscus iced drink and hibiscus palmiers inspired by the salted caramel notes found within the fragrance. Guests can also explore a dedicated Amouage pop-up installation, where fragrance specialists will guide guests each week through the Love Hibiscus collection.
The new Love Hibiscus scent, created by perfumer Jérôme Epinette as part of the brand’s Secret Garden collection, draws inspiration from the hibiscus flower.
Renaud Salmon, chief creative officer, Amouage, said, “Love Hibiscus is one of the most personal fragrances I have shaped at Amouage. The salted caramel at its heart comes from the palmiers of my childhood, set against the brightness of the hibiscus flower. To open the summer at Nobu Pool in Marbella feels like exactly the right moment for the fragrance, in a place full of warmth, energy and life.”
The partnership extends beyond the pool area, with Love Hibiscus featured as an in-room welcome amenity and as part of a full bath line available to villa guests. Weekly invitation-only fragrance masterclasses will also be hosted poolside, offering guests guided scent experiences alongside curated refreshments and artistic activations.
Located within the Puente Romano Marbella resort, Nobu Hotel Marbella has positioned itself as a lifestyle-driven luxury destination combining Japanese-inspired hospitality with the energy of Marbella’s Golden Mile.
Sergio Gómez Estefan, corporate director of marketing, Nobu Hotel Marbella, added, “To partner with Amouage, a house recognized for creating some of the world’s most refined fragrances, is the perfect match for Nobu Hotel Marbella. Love Hibiscus and Nobu Pool share a sense of warmth, richness, and the attention to detail that turns each moment into something you remember. We are excited to welcome this debut collaboration here into Marbella.”